Personal Development Tools

It puts the frighteners on some people when you mention ‘MLM prospecting’ to them, it often conjures up an image of a guy sitting in his home office on the telephone looking extremely fed up and frustrated after a long day of making cold calls to so called prospects and literally begging them to join his business It can be a very grim thought!

Can we find a better solution?

Yes there is. It is now possible to attract prospects online using mlm lead generation methods. It’s unquestionable that utilising the internet we can find hot qualified leads all day long.

What we need to capitalize on this is an mlm prospecting system. There are many out there online, some good and some not so good.

How will an MLM prospecting system benefit your business, here are the 5 things that it will offer you

1) A lead capture page, sometimes known as a ‘squeeze page’ or ‘landing page’. From your marketing efforts you will drive targeted traffic to this page where you will present a solution to the problem that your visitor faces. As an example I have created my capture page so it directly targets those who are looking for more success in their MLM business and wish to leverage the internet to create massive downlines. I offer a precise remedy to their problems. If my visitor likes what they see, they will then give me their details in exchange for more information. Then hey presto, I have just received a qualified lead.

2) After the prospect is in the database the following up process can start. If your using an internet based mlm prospecting system the whole process can be automated using email. By using an email autoresponder (I would recommend Aweber) you can write all of your follow up emails and set the specific times of when those emails will be sent out. You then have the opportunity to really give your subscribers some valuable information and to position yourself as a leader and an expert, this is a proven effective strategy Personally if a prospect has given me their telephone number I like to call them to connect on a more personal level, it really increases conversion rates big time.

3) Ongoing training is offered to your prospects through your emails. If your in with a good prospecting system then you’re going to have your own training centre where your subscribers can watch video training and have access to audios and written material. You will find that your prospects actually look forward to your email because they know it will be of great value to them and they will learn something from you.

4) Not too often, but sometimes you need to be giving your leads the chance to buy a product through you. Please make sure you know that the product offers great value for money, selling bad quality products will erode your reputation in the eyes of your prospects. As you have been building a relationship with your prospect by giving great free training you are going to get more sales because people will have come to trust you.

5) Gradually over time you must be giving your leads exposure to your main mlm opportunity and recommending that they take a look. You can have links to company reviews, videos, webinar invitations etc… Make sure you time it correctly and don’t overdo it, but because you have been building a relationship and trust with your subscribers they are far more likely to take a look at your opportunity.

Because you have been giving out some great training you are now an expert as far as your prospect is concerned. You are showing yourself to be a leader in the industry and in a much stronger position for success in your business. Remember that someone who is looking to join a business will want to join with someone that they like and trust. There are already so many people online promoting online the wrong way, they are just pitching company replicated website’s and spamming. This method is dead and buried in today’s world

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The Network Marketing business model has the makings to generate a lot of cash flow with relative ease. Sure you will need to work hard at it but at the end of the day it’s achievable. Lots of networking companies out there offer fantastic products and an attractive payout plan that offer some intense leverage. So why is it that there are so many failure stories around and ridiculous statistics like an average distributor life time of 1-3 months?

I’ve had conversations with many networkers recently and those that have failed have all said it’s because of a lack of training and support that they have failed. Many said that the training they got consisted of being told ‘oh make a list of your friends and family and sell the business to them’ or ‘leave your business cards on car windscreens, thorough doors, in phone booths’ etc..

We know that these strategies are not really as effective as they used to be, there are hundreds if not thousands of opportunities and there is always somebody dying to pitch us in their business, so as a society we have become deaf to these worn out pitches. Many have found out that the old fashioned recruiting methods are not really that effective in constructing a huge team of folks in our business. I experienced all this in my early days as a MLM rookie.

I decided to start marketing my business online with a network marketers system and thats when I really started to see some big results whilst also carrying on with my offline efforts, I can say that using both methods together is extremely powerful. The biggie for me was learning the principles of attraction marketing as taught by the great guru Mike Dillard. Since taking on this mindset and way of doing business things have been very different, Do yourself a massive favour and get Mike Dillards ‘Magenetic Sponsoring’

For getting the most results for your efforts you simly must be leveraging the power of the internet, theres no reason why you cannot master it, if you are willing to take action and do some work! You should leverage the power of the internet to brand and market yourself and what you can offer to your prospects. Offer value to people in the form of information and teaching, get yourself known via the various social web 2.0 sites, by writing articles you become an authority that people will respect. These are effective methods to brand yourself.

If you are giving out some real value to your prospects then you will get far better results than just pitching your company. Everyone has seen one of those before and they just don’t cut it, there are millions of people out there pushing links to a company website that purports to be the best marketing system around

To attract more prospects to you, simply provide more value, people will be drawn to you and your knowledge and will be more likely to join your organisation wanting to know more about your business. Always remember people do business with people that they trust, its human nature. Your prospects need a leader to follow and to instruct them, you can become that leader if you will allow it to happen and are prepared to educate yourself. The leaders are the one’s who will make it to the top, make definite you are one of them and ensure sure that you are using a network marketing system that will recruit and coach your prospects in the most efficient way possible!

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Attraction Marketing is all about YOU. See there are many hundreds of thousands of people marketing their business on and offline. There are also many thousands of people all marketing the SAME business, often using the same websites or advertisements. As marketers this is bad news because how do you rise above all the noise? How do you convince prospects to actually join up with you rather than the next website on the search listings.

Attraction marketing can be likened to branding, all the big companies we know as household names all have powerful branding. As an MLM marketer you should be making a name for yourself rather than branding your network marketing company.

By using the attraction marketing principles you establish yourself in such a way that you an authority in your particular niche. It can save you going out and trying to chase down prospects because they can now find you. You want to make sure that you are professional in all your marketing, when a prospect finds you, you want to be giving the right impression. More often than not people will only buy from those that they like and trust so branding is important, especially in a competitive market.

Make sure that your website where you are driving mlm traffic to is set up ready to impress. You don’t want some ugly looking website that looks like it was designed back in 2002. You want your prospects to be glad they came to your site and to get some real value from it. You are then also more likely to get opt-ins to your sales funnel. Once in the sales funnel, a prospect should receive value and training from you in whatever niche you are involved with. This is a strong relationship building process which will lead to more trust and ultimately more sales.

You don’t want to do any hard selling, people in general don’t like that. You will need to work to earn the trust and respect of your leads.

There are many ways to brand yourself online. Setting up your own blog will go a long way to branding yourself as a leader in the industry, since I set up my own blog my results have more than doubled. Another great place for personal branding is the social networks, especially Facebook where you can now set up your very own fanpage which is very powerful for branding.

Articles and video are also very useful for creating your online presence, they are also great for lead generation. When someone reads or watches your content, they are all ready pre sold on you even before they arrive at your website.

Now look, I know that if you’re new to marketing online, you are probably thinking right now that it all sounds great but how the heck can you create a blog, write articles, give value to your prospects etc. Well the good news is that there are systems available online that work on the basis of attraction marketing. They are designed to be easy to use even if you are brand new to the industry. They allow someone with no technical skills to set up an online marketing system with ease. They will have their own capture pages, follow up systems and affiliate income streams built in. These systems work well for any network marketer who needs more leads or cash flow, even if they are not experienced with online marketing.

Done right, attraction marketing has the potential to really grown your business, it could be the difference to success or failure.

If you are going to be successful in this business you will need lots of free MLM leads, click and watch the free video training now